Decade for New Pattern, Better Brand and Promising Future
January 7th 2016, Las Vegas, the USA.
Today, the 49th International Consumer Electronics Show (CES) was grandly held in Las Vegas. At the same time, the "2015-2016 Global Top Brands" Award Ceremony, hosted by the International Data Group (IDG), was celebrated in the Wynn Hotel of Las Vegas. Nearly 400 top-tier international media and leading enterprises of consumer electronics attended the ceremony, and Mr. Josh London, CMO of IDG Communications, unveiled "Global Top Brands". Chinese enterprises including TCL, Haier, Hisense, Changhong, Great Wall, ZTE, BOE, Coolpad, Lenovo, Huawei, etc. and a number of international consumer electronics manufacturers received the awards, showcasing the strength of technological innovation among consumer electronics brands.
In recent years, the global consumer electronics industry has been greatly boosted by the faster penetration of the new information technology and favorable policies, such as "Internet Plus". Currently the "Internet Plus" wave is leading the notion of "Embracing the Internet" to become the new normal across the global consumer electronics industry. Moreover, the wider application and deeper integration of high technologies, such as IoT (Internet-of-Things), intelligent hardware, cloud computing, big data, 3D printing has transformed the way people live and work. Consumer electronic products in the Internet era are no longer devices with only simple functions, but rather with a complete set of Internet eco-system supporting them. Thus, how to "Internetize" the consumer electronics is an urgent topic for the global CE brands to ponder upon. Only by maintaining the traditional competitive edge and developing along with the Internet technology can the industry achieve both internal and market-driven growth, gaining more the added value and forging a brilliant future.
This year marks the 10th anniversary of "the Global Top Brands" award. During past decade, consumer electronics and industrial structure have experienced tremendous changes. As for products, new smart home appliances are replacing traditional ones; as for brands, some old giants are sinking while new stars and giants are rising. Driven by the Internet, consumer electronics industry featuring ´being smart´ is marching from "manufacturing" towards "mindfacturing". It is in this context that the "2015-2016 Global Top Brands" award has become an overall review across the consumer electronics industry for the past decade. Nowadays, the cooperation has been more in-depth and more frequent between consumer electronics companies and Internet giants in areas of technology, capital and strategy. Therefore, the selection of award winners not only highlighted the new trends for the consumer electronics industry, but also encouraged enterprises to explore intelligence, networking, big data, cloud computing and other fields.
"The Global Top Brands" Award is hosted by IDG and supported by the authoritative market research firm IDC. The theme of "the Global Top Brands" this year is "Decade for New Pattern, Better Brand and Promising Future". The awards included "2015-2016 Global Top 50 CE Brands", "2015-2016 Global TV Brands Top 20", "2015-2016 Global Smart Connected Devices Brands Top 15", "2015-2016 Global Smart Phones Top 15" and "2015-2016 Top 10 Consumer Electronics Brands From China". Among these awards, ten Chinese consumer electronics brands, including TCL, Changhong, Great Wall, Haier, BOE, ZTE, Hisense, Desay, Huawei and Lenovo won the "2015-2016 Top 10 Consumer Electronics Brands from China". As for individual awards, Changhong IPP Intelligent Platform won the "Global Best Smart Solution of the Year", TCL x1 got the "Global Technology Innovation Force Gold Award of the Year", Changhong CHiQ TV won the "Global Best Smart TV of the Year", BOE 82-inch 10K × 4K UHD Display won the "Display Tech Innovation Award of the Year", Hisense Laser Cinema TV won the "Global Innovation Award for Best Future TV", Coolpad Max won the "2015 Smart Phone Information Safety Gold Award", and JmGO won the "2015 Global Most Innovative Projector".
At the Awards Ceremony, Mr. Jürgen Boyny, General Manager of GFK Global Consumer Electronics, and Mr. William Stofega, IDC Mobile Phones Program Director, delivered speeches about the market analysis and predict of CE industry and Smart Phone industry respectively. "International Consumer Electronics Industry Leaders´ Summit" gathered senior executives from Changhong, ZTE, Coolpad, TCL, Huawei, Lenovo and BOE, focusing on the theme of "Decade for New Pattern, Better Brand and Promising Future". They also reviewed and summarized industrial structure changes of the consumer electronics for the past decade and exchanged view on topics such as how the CE industry and brands should better "embrace the Internet".
Mr. Li Dongsheng, Chairman and CEO of TCL Corporation, told us, " As one of the globalized pioneers among Chinese enterprises, TCL has been quick to sense that the increasing global demand for CE products will mainly come from emerging markets, which are also where the future markets lie for Chinese enterprises. Now with the quickened pace of engineering and production capacity being transferred abroad, CE companies in China are also expanding their footprint to the overseas market in the form of investment. As for TCL, it will continue to strengthen European and American markets as well as attach importance to expanding its presence in emerging economies, including South Africa, India, Brazil and Russia."
Mr. Li Jin, General Manager of Changhong Group said "It is exciting that Changhong has been selected as the Top 10 CE Brands from China, the Global Top 50 CE Brands and the Global Top 20 TV Brands this year, as well as been granted two other special awards. In recent years, Changhong has focused on the new Three-pivot Strategies, namely smart, internet-based and collaborative strategies. Looking ahead, ChangHong will continue to be people-oriented, use smart products to break boundaries between household and community, provide a new lifestyle to customers by offering smart-community and smart-home solutions, so that they can enjoy the living environment featuring convenience, efficiency, high value and comfort."
Haier Group said, "This year marks the 10th year for ´Global Top Brands´ awards. Over the past decade, Haier has received the Top 10 CE Brands from China in a row. On top of that, this year Haier also won the Global Top 50 CE Brands and the Global Top 20 TV Brands. We are honored and excited by this high recognition from the CE industry. In the ´Internet Plus´ era, facing the disruption of Internet, Haier is proactively integrating itself with Internet, shifting its role from a traditional household electrical appliance manufacturer to a total digit-home and smart-service solution provider, bringing smart life to users."
Hisense told us, "We appreciate the recognition from IDG and the CE industry, and we are so delighted that Hisense has ranked the Top 10 CE Brands from China, the Global Top 50 CE Brands and the Global Top 20 TV Brands successively; and we also won the Global Innovation Award for Best Future TV. Hisense has launched the smart strategy since 2011. In the future, we will continue to go smarter and embrace internet more comprehensively. And we will be committed to leading the transforming from ´Made in China´ to ´intelligent manufacturing in China´ and to promoting Hisense as a world-renowned brand from China !"
"It is a grate pleasure that ZTE´s years effort has been recognized by the consumer electronics industry and users. This year ZTE has won the title of the Top 10 CE Brands from China, the Global Top 10 Smart Phone Brands, the Global Top 50 CE Brands and the Global Top 10 Smart Connected Devices Brands, which also demonstrates the user-centric strategy has been affirmed by the market and users. ZTE´s flagship smart phone like AXON, has provided the users more intuitive experience by applying new tech such as the world´s first touch pressure screen. We will keep up with reform and innovation, and strive to be a globally recognized smart phone brand." Said Adam Zeng, CEO of ZTE Mobile Devices.
"The arrival of the smart era speed the transformation of the landscape of cell phone industry. Any technology upgrading and progress means an opportunity for Coolpad´s innovation. This year, Coolpad received the awards of Global Top 15 Smart Phone Brands and the Global Top 15 Smart Connected Devices, which demonstrates the market positive response to our innovation. In the context of transformation, Coolpad will follow the path of innovation-driven development in order to meet the market demand. Besides, we will further increase investment in research and development, continue innovation and seek to make breakthrough in high-end market so as to become a global-renowned brand of telecom products", said Guo Deying, Chairman of Coolpad Group Limited.
"The internet provides more contents to us, at the same time it ushers in a broad prospect for the display technology. Winning the title of Top 10 Brands from China for many years and the Display Tech Innovation Award of the Year Indicates that BOE has become the leader in the display industry. Now both the shipment and market share of BOE rank top 5 in the display industry globally. In the ´Internet Plus´ era, BOE, with the ´5P+H´ strategy, will continue to promote the technology innovation and application, produce game-changing technology, provide exciting products and service to global customers, as well as create new values", said Wang Dongsheng, chairman of BOE.
"We appreciate that IDG has awarded the Top 10 Brands from China to Great Wall once again on the occasion of the 10th anniversary of the ´Global Top Brands´. During the past decade, CE products has experienced radical changes driven by the new smart, internet and information technology. To ride the waves of the ´Internet Plus´ technology, Great Wall will bring to play its competitiveness across the full industry chain, resource integration competence and leading advantage in information security area, and strive to promote the ´Terminal-to-Cloud´ integration of the whole industry chain, including ´Education Cloud´, ´Medical Cloud´ and ´Smart City´. All these efforts are aimed at bringing convenient and brand-new application experience for users", suggested Zhou Gengshen, president of Great Wall.
Well recognized by customers, manufacturers and the industry as the "No. 1 Global Consumer Electronics Exhibition", CES this year attracted consumer electronics manufacturers and consumers from countries and regions in the world. In addition, all award-winning enterprises for "2015-2016 Global Top Brands" will be extensively reported by the CES special edition of two magazines, CES Daily and TWICE, and also get comprehensive publicity from top global media.
Josh London, CMO of IDG Communications, said in the interview after the ceremony: "This year marks the 10th anniversary for ´Global Top Brands´ awards. Over the past decade, we have witnessed the award growing from small and prospering all along; now it has become the most acknowledged award in the global consumer electronics and smart connectivity field. Nowadays, technology innovation is bringing disruptive changes to consumer electronics and other traditional industries; at the same time, they are continuously integrated with the Internet. In the new industrial environment, the global consumer electronics industry is moving toward the direction of sustained growth and innovation. The award this year is also a comprehensive review and summary of the consumer electronics industry and shifting patterns for the past ten years. IDG hopes to further enhance overall capacity for sustainable development across the global CE industry and competitiveness of brands, so as to forge a new pattern for the industry."
As a saying goes, it takes ten years to grow trees, but a hundred years to rear talents. The current global consumer electronics industry is in a pivotal period of transformation and upgrading. As a booster to the industry, the unveiling of the "2015-2016 Global Top Brands" will further accelerate the consumer electronics industry transform and leapfrog to "Internet Plus", help companies and brands align themselves to the trend of the industry, so as to create a new pattern and a promising future for brands.