The 49th International Consumer Electronics Show (CES) was held in Las Vegas, United States, on January 7th 2016. During CES, the "2015-2016 Global Top Brands" award ceremony, hosted by International Data Group (IDG), was also held, as one of the most important events in the CE Industry, at which Mr. Josh London, CMO of IDG Communications, unveiled the award lists of "2015-2016 Global Smart Connected Devices Brands Top 15" and "2015-2016 Global Smart Phone Brands Top 15". Altogether, six Chinese smart connected device brands entered the honor roll, including Lenovo, Huawei, ZTE, TCL Communication, Coolpad and MI, along with their two world-renowned counterparts, Apple and Samsung. This is the second time for the top 5 Chinese brands "ZHCL" (namely, ZTE, HUAWEI, Coolpad and Lenovo) and MI to find their names on the list for two years in a row, showcasing the competitiveness of mobile phone and communication devices of the Chinese brands in the wave of smart connected technologies.
As the highlights at the "2015-2016 Global Top Brands" ceremony, the two award lists of "2015-2016 Global Smart Connected Devices Brands Top 15" and "2015-2016 Global Smart Phone Brands Top 15", selected and compiled jointly by IDG and International Data Corporation (IDC), based on the most authoritative market research results from IDC, presented a thorough overview and analysis of the development of global smart connected devices and smart phone industry in 2015. The award receivers of "2015-2016 Global Smart Connected Devices Brands Top 15" included the following brands: Samsung, Apple, Huawei, Lenovo, MI, LG, ZTE, ALCATEL ONETOUCH (TCL Communication), OPPO, vivo, Microsoft, Coolpad, Sony, Meizu and HTC, while the award of "2015-2016 Global Smart Phone Brands Top 15" went to Samsung, Apple, Lenovo, HUAWEI, MI, LG, HP, ZTE, ASUS, Dell, ALCATEL ONETOUCH (TCL Communication), OPPO, Microsoft, vivo and Coolpad. As for the Individual Awards, Coolpad MAX smart phone won the title of "2015 Smart Phone Information Safety Gold Award", while JmGO was honored with the "2015 Global Most Innovative Projector".
Recent years has seen the prevailing trend of smart connected devices and smart phones in the global market, thanks to the rapid integration of CE products with brand-new Internet techs including Mobile Internet and smart connected applications. So far, smart mobile device and the APP industry have been moving forward head by head while reinforcing each other, and technological integration is seeing continuous breakthrough in the Human-Computer Interaction (HCI), mobile operating system and smart voice technologies, etc. All these ushered in the new market trend featuring personal smart terminal devices. According to the data from IDC, the global smart phone sales surged to 1.4 billion in 2015. As predicted by the IDC, the global smart phone shipments would see the compound annual growth rate (CAGR) of 18.4% in 2017, while the smart phone market would climb up to 1.7 billion shipments and the overall smart connected device market would surpass 2.2 billion shipments. The emerging Chinese market will remain the main "battle field" for smart connected devices and smart phones; more significantly, local smart connected devices and smart phone vendors from China have already become a major market force. China brands, making up the majority of the two award lists, have come of age. Chinese market has also become the superb "testing" ground for local smart connected device and smart phone companies which also have ambitions to go to the global market.
At the "International Consumer Electronics Industry Leaders Summit" held before the ceremony, senior executives from Changhong, ZTE, Coolpad, TCL, Huawei, Lenovo and BOE, etc. started a high-level dialogue with the guests from IDC, focusing on topics regarding the current situation and trend of smart connected devices and smart phone industry, how the industry better adapts to the "Internet Plus" era, sustainable development of the industry, as well as how to maintain competitiveness of brands.
At the Awards Ceremony, CMO of IDG Communications, Josh London said: "Nowadays, achievement of Chinese smart connected devices and smart phone brands brought a ´revolution of innovation´ to the global market. The two lists announced today is a proof to that. Technological innovation has brought disruptive changes to the mobile phone and terminal industry, pushing them to embrace the Internet more deeply. Thus, in order to attract customers, smart connected device and smart phone brands worldwide need not only technical innovation, but also more innovations regarding design, user experience and interaction. Fortunately, we witness the wider participation of Chinese manufacturers who let us see more functions, better user experience and more reliable quality. It is IDG´s obligation to help these smart connected device and smart phone companies win larger global influence. "
In this smart era led by the new Internet trend, the global smart connected devices and smart phone industry has entered a new age of rapid development, just as the "2015-2016 Global Smart Connected Devices Brands Top 15" and "2015-2016 Global Smart Phone Top 15" indicated. For the smart connected devices and smart phone manufacturers around the world, the key to future competition will be centered on the R&D capability and overall quality of products. We believe the selection of industry leaders on the two lists will further motivate the global smart terminal devices and smart phone business to work even harder to achieve technological innovation, so as to contribute to the industrial upgrading and a glorious future.