GLOBAL TOP BRANDS

The Consumer Electronics Show (CES), the annual bellwether of the global tech sector, will kick off once again in Las Vegas, USA, on January 6, 2026. This grand gathering will unite the world’s leading companies, innovators, and industry observers. It serves not only as a stage for cutting-edge technologies but also as a window into the future of digital lifestyles. During the event, the highly anticipated Global Top Brands selection will unveil its 20th-anniversary list.

The Global Top Brands selection is co-hosted by Asia Digital Group, Europe Digital Group, and TWICE. First launched by International Data Group in 2006, it has since received comprehensive support from authoritative research institutions such as IDC. Over the past two decades, its annual results have been disseminated globally through established channels including TWICE and CES Daily. The selection has emerged as a key benchmark for evaluating brands’ global influence, technological innovation, and market leadership, consistently driving remarkable progress across the industry.

1️⃣Spotlighting the Trailblazers, Charting the Next Era with Intelligence

The global consumer electronics market is entering a new phase of structural recovery and growth, fueled by artificial intelligence. Industry projections indicate that the global market is set to surpass USD 1.15 trillion by 2030. China will continue to lead as the world’s largest consumer electronics market, alongside the United States, India, Japan, and the United Kingdom, collectively shaping global consumption trends.

This year’s selection holds special significance as it marks the 20th anniversary. Guided by strict and impartial principles, the evaluation employs a multi-dimensional framework that integrates quantitative data, expert review, and public voting. Key metrics such as global and regional sales, shipment volumes, and market share—all backed by verified third-party data—form the objective foundation of the assessment. A senior expert panel composed of globally recognized manufacturers, patent institutions, and industry leaders will conduct in-depth evaluations from multiple perspectives, including international strategy, technological innovation, intellectual property, and overseas brand recognition. Meanwhile, candidate brands will be open to public voting on the event’s official website and partner media platforms. Through this rigorous and transparent process, the selection aims to identify the true industry pioneers who are defining products, reshaping scenarios, and leading trends in today’s complex market landscape.

This year’s awards will focus on key sectors such as smart displays, intelligent mobility, smart homes, smartphones, and service robots. Recognitions will include the “Global Top 50 CE Brands”, “Top 10 CE Brands from China”, “Global Top TV Brands”, “Global Leading Smart Home Brands”, and “Global Leading Smartphone Brands”, among other category honors. The roster of finalists features a stellar lineup of global giants—including Apple, Samsung, Siemens, LG, and Amazon—as well as leading Chinese innovators such as Huawei, TCL, Haier, Xiaomi, Skyworth, BOE, Midea, and ECOVACS. These brands are driving global expansion through continuous innovation, setting the stage for a compelling dialogue on technological excellence and brand leadership.

2️⃣Wielding Intelligence as the Spearhead, Advancing Toward a Diversified Future

The engine of industry growth is undergoing a profound shift. The former model, reliant on explosive growth of single product categories, is giving way to integrated innovation centered on “AI + scenarios.” From full-scenario smart TVs and AI-powered glasses to in-vehicle computing platforms, intelligent algorithms are being translated into tangible value through deep integration with hardware and real-world applications—creating experiences that users can perceive, understand, and rely on.

Scenario-driven AI has become a pivotal value anchor and growth catalyst for industrial upgrading. It delivers immediate benefits by enhancing user experience and operational efficiency while continuously unlocking new market opportunities through innovative applications. This transformation, powered by AI, built on hardware, and guided by real-world scenarios, is ushering in a new competitive paradigm for the consumer electronics industry—one where smart terminals form the foundation and ecosystem collaboration shapes the future.

To further explore these trends, the 2026 Global Top Brands Award Ceremony and International Consumer Electronics Industry Leaders Summit will be held on January 7, 2026. Supported by authoritative organizations including TWICE, IDC, and NIQ GfK, the summit will gather global industry leaders under the theme “Twenty Years, New Horizon: Smart Futures in Consumer Electronics.” Confirmed attendees include Stavros Anthony, Lieutenant Governor of Nevada; Zhu Dongfang, President of Asia Digital Group; Adam Goldstein, Vice President of TWICE; and Ines Haaga, Director of Global Strategic Insights at NIQ GfK, who will join peers in envisioning the road ahead.

This list, forged over two decades of industrial evolution, stands as a testament to past achievements and a lens through which to glimpse the future of digital intelligence. Who will rise to the forefront and lead the charge into the next era? The answer is soon to be revealed—and the world is watching.