On January 6, 2022, the 2021-2022
Global Top Brands Awards Ceremony (GTB), co-hosted by Asia Digital Group, Europe
Digital Group and TWICE has been held online during the International Consumer
Electronics Show (CES).
As a key part of CES, the Global Top
Brands has attracted the attention of global consumers and peers in the
industry for its world-renowned authority, professionalism, and credibility for
16 years. The companies and brands listed as the GTB every year are role models
for promoting industry reform and development in their respective fields,
leading the changes of this era.
Six grand awards were announced,
including "2021-2022 Top 10 CE Brands", "2021-2022 Top 15 Global
Smartphone Brands", "2021-2022 Top 15 Global Smart Connected Device
Brands", "2021-2022 Top 10 Global TV Brands", "2021-2022
Top 50 Global CE Brands" and "2021-2022 International Innovation
Enterprises Brand Award", together with multiple special awards. The lists
not only have shown the trend of the global consumer electronics market but
also unveiled a new era where technology contributes to the diversified
development of brands.
Chinese brands shining through a booming era of Consumer Electronics
A new round of technological
revolution and industrial transformation has accelerated the reshaping of the
global economic structure, making industries of the future to be the competition
focus among major powers. World-leading companies in science and technology
have been focusing on cultivating corporate innovation and strengthening the
deployment of such industries as metaverse, artificial intelligence, big data,
and 5G. In China, domestic brands have accelerated the in-depth integration of
emerging technologies and Consumer Electronics, which has not only brought
about drastic changes in product design and function development in the Consumer
Electronics industry, but also encouraged the whole industry to explore and
innovate in relevant technologies, business models, as well as
multi-dimensional development of brands in areas such as 5G, artificial
intelligence, and big data. The GTB this year is no doubt a manifesto of such
efforts.
Chinese Consumer Electronics brands
shone especially brightly in the fierce competition of GTB this year. TCL
NXTPAPER 10s won the "Annual Eye Care Technology Innovation Award",
TCL OD Zero Mini LED 8K TV X925 PRO / TCL X12 8K QD-Mini LED TV won the
"Mini LED Display Technology Innovation Award", BOE 15.6" FHD
ADS Pro Oxide 480Hz Won the "Display Innovation Gold Award",
Changhong CHIQ Metaverse Q8R MaX won the "A lot & Display Technology
Innovation Gold Award", Changhong RGB triple pure laser projector won the
"Tricolor Laser Display Technology Innovation Gold Award", TCL
NXTWEAR AIR, the smart glasses, won the "Annual Most Innovative Product
Award".
The jury conducted a comprehensive
evaluation of the participating brands from four dimensions: market share,
corporate strategy and development, brand awareness, product technology and
innovation. Combined with data evaluation (50%), expert jury evaluation (30%),
and online voting (20%), a final decision has been made. The results are a
demonstration of authoritativeness, professionalism, and fairness. Chinese Consumer
Electronics brands have undergone rigorous evaluation, competing with Consumer Electronics
brands from all over the world, and stood out on the lists. The awards highly
recognized the revitalization of the Chinese Consumer Electronics brands, whose
core technologies, product advantages and innovation capabilities are among the
top in the world, leading the trend of the global Consumer Electronics
industry.
Technology innovation contributes to the diversified
development of brands.
Consumer Electronics brands around the
world are under great pressure in the shadow of the pandemic. On the one hand,
simple adding-on of traditional technologies and products are failing to meet
the daily demands of work and life; on the other hand, with the rise of the new
generation of consumers, all the players in the Consumer Electronics world must
face up to an industrial upgrade. With the consumer demands for diversified
products, it becomes inevitable for companies to ride the trend of the time – a
technological consensus and transformation direction of brands globally. The
one steps ahead in technological innovation will gain greater advantages in the
competition of the multi-dimensional development.
Zhu Dongfang, President of Asia
Digital Group, commented that consumer electronics is the industry with the
fastest technology update and product iteration. Under the trend of smart,
connected and personalized products, it becomes essential for Consumer Electronics
brands to seek a multi-dimensional path. The driving factor behind is
technology innovation, which presents both challenges and opportunities. From
the GTB this year, it is clear that the Consumer Electronics industry in China has
already been at the forefront of the world's industrial transformation,
establishing an icon with Chinese characteristics. The award-winning Chinese
companies demonstrated that technologies are contributing to the
multi-dimensional development of brands. This has proved that it is the path
for development through continuous technological innovation to enrich product
functions, expand existing product lines, and drive the diversified growth of
brands.
Chinese Consumer Electronics companies
take technology innovation to facilitate the diversified development of brands,
which has led to an overall increase in market share for the China Consumer Electronics
industry. Data shows that the annual output value of the upstream and downstream
of the Consumer Electronics industrial chain in China has reached 6 trillion
yuan and end products manufacture accounts for more than 70% of the world. It
has also developed into the frontier consumer market for global Consumer Electronics
products. The consumer electronics market is expected to reach 1.11 trillion US
dollars by 2023, and the compound annual growth rate is estimated to exceed 7%
by 2026.
Comprehensive innovation and brand
diversification have become the main trend in the development of global
consumer electronics brands. An increasing number of Consumer Electronics
brands have integrated the concept of technological innovation from as early
stages as technology R&D and product roadmap to the end of the production
process. This has driven Chinese consumer electronics brands to update products
and diversify product lines, leading a fresh trend in the Consumer Electronics
industry and exploring new territory for growth. All the collective efforts
pushed forward the upgrading and transformation of China's consumer electronics
industry to a brand-new level.